ELECTRIC is one of the best companies for sunglasses, masks and accessories for snowboarding, which exists since 2000. ELECTRIC is defined by its iconic "Volt" logo and has deep roots in action sports, music and fashion. Founded in San Clemente, California in January 2000 by Kip Arnette, Bruce Beach and Mike Carter. Their primary mission is to build a brand with which they could be proud of. ELECTRIC officially launched its products winter SIA show in Las Vegas in March 2000 with "Volt" logo ELECTRIC hats, T-shirts and stickers. The first three models sunglasses are delivered in July, the first mask snow - EG1, delivered a week before Christmas.
Surfing legend Luke Egan, Matt Hoy, Dave Rastovich and Ozzie Wright have ELECTRIC on the first day, and snow legends Peter Line and Axel Pauporte. Snowboarding gold medalist from X Games - Andreas Wiig, Jamie Anderson and freestyle skier Tanner Rainville lead snowboard team. Skater Bam Margera made ELECTRIC known name in MTV, also the superstar of NASCAR - Kyle "Rowdy" Busch Electric has since been "Rookie of the Year" in 2005.
In the last decade, ELECTRIC has produced some of the most unique and innovative designs on the market of sunglasses. The models are inspired by the team and affect the youth culture of today. ELECTRIC masks are world renowned for their high level of quality and unbeatable performance in the snow.
In January 2008 ELECTRIC was acquired by Volcom, officially making ELECTRIC part of the family of Volcom. ELECTRIC today is a world leader in sunglasses and operates as an independent brand, with the full support of Volcom to reach their full potential ELECTRIC.